Kinney, founded by Jana O’Callaghan in 2017, has quickly gained popularity and is available in over 80 retailers throughout Australia and New Zealand. Dedicated to creating effortless and versatile styles for women of all body types, Kinney’s designs are consciously crafted in Australia with a focus on timeless pieces that are environmentally friendly. The brand’s commitment to sustainability in women’s fashion is an ongoing priority.

Operating like a close-knit family, the team collaborates closely with manufacturers to ensure fair wages throughout the supply chain. By minimizing waste internally and in their supply chain, the label uses biodegradable plastics only when necessary for offshore production. This sustainable approach is reflected in their design process, with 99% of garments crafted from natural fibers, guaranteeing customers receive high-quality, timeless pieces.