Collection: Its Now Cool

The Its Now Cool collection is all about celebrating your confidence with iconic 90s-inspired cuts designed to enhance the body. We understand that finding the perfect fit is key, especially with bikinis. These styles are known for their bold, flattering shapes that were popular in the 90s, like high-cut legs and structured tops. Our 'mix and match swimwear' approach means you can pair different sizes and styles to create your ideal silhouette. For example, if you love a cheeky 90s bikini bottom but need a bit more support in a top, you can easily combine them. Check our size guide for specific measurements, and don't hesitate to reach out to our customer service for personalized recommendations to achieve that perfect Bondi Beach style confidence.

Its Now Cool swimwear is crafted with a discerning eye for premium details, ensuring you feel as good as you look. You'll notice unique textures, including beautiful crochet swimwear options, vibrant colors, and contouring shapes that are both stylish and comfortable. To maintain the quality and longevity of your colorful bathers, we recommend a gentle hand wash in cold water with a mild detergent immediately after each wear. Avoid wringing or twisting, and lay them flat in the shade to dry. For crochet pieces, be extra gentle to preserve the intricate details. Proper care will keep your Its Now Cool swimwear looking its best all summer long.

Absolutely! Hailing from Bondi Beach, the Its Now Cool swimwear collection is designed for both style and performance, embodying that effortless Australian beach vibe. The contour swimwear shapes are made to move with you, offering secure and comfortable wear whether you're lounging on the sand, catching waves, or enjoying a swim. The premium fabrics are chosen for their durability and quick-drying properties, ensuring they hold their shape and color even after sun, salt, and sand. You can confidently strut your stuff or dive in, knowing your 90s bikini or one-piece is built to keep up with your summer adventures.